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SFE Schedule

Below is the 2025 “Strategy for Entrepreneurs” course schedule.

MISSING VALUE: STARTUPS AS THEORY AND EVIDENCE

  • Week 1: Introduction to SFE
    • January 28 What makes a startup idea promising?
    • January 31 Simplisafe with guest Eleanor Laurans
  • Week 2: Theorizing what the market has missed
    • February 06 Beam
    • February 07 mPharma and Startups as Theories
  • Week 3: Sequencing startup experiments
    • February 13 Lyra
    • February 14 Proactive For Her and Testing Strategy
    • 📝 SFE Memo Draft 1: Complete the first draft by Sunday 2/16 11:59pm.

SOCIAL VALUE: LEARNING FROM FEEDBACK AND ADVICE

  • Week 4: Feedback and advice
    • February 20 Foodology
    • 📝 SFE Feedback 1: Complete online peer feedback by Thursday 2/20 11:59pm.
    • February 21 Strategy Feedback Workshop Workshop #1

TESTING VALUE: BUILD AND EXPERIMENT

  • Week 5: Gathering data
    • February 26 [No Class session] Go Experiment!
    • February 27 [No Class session] Go Experiment!
    • February 28 [No Class session] Go Experiment!

MEASURING VALUE: LEARNING FROM STARTUP EXPERIMENTS

  • Week 6: False positives, false negatives, and financial performance
    • March 06 Framebridge
    • March 07 Washio with guest Jordan Metzner
    • 📝 SFE Memo Draft 2: Add experiment results to your memo by Sunday 3/09 11:59pm.
  • Week 7: Experimentation and startup economics
    • 📝 SFE Feedback 2: Complete online peer feedback by Thursday 3/11 11:59pm.
    • March 12 Strategy Feedback Workshop #2
    • March 13 Ethena
    • March 14 Reaply
  • Week 8: No Class
    • 🌷🌷🌷 Spring Break 🌷🌷🌷
  • Week 9: The VC’s perspective: Are the signals you gathered informative and persuasive?
    • March 27 The Bessemer Memos
    • March 28 Primetime Partners with guest Abby Levy
    • 📝 SFE Memo Draft 3: Updated memo & deck draft by Sunday 3/30 11:59pm.

DISCOVERING VALUE: HOW FOUNDERS LEARN

  • Week 10: Learning in the age of AI I
    • April 2 TBA with guest XYZ
    • 📝 SFE Feedback 3: Complete online peer feedback by Thursday 4/2 11:59pm.
    • April 3 Strategy Feedback Workshop #3
    • April 4 📝  Individual progress feedback with the Professor (4/4-4/23).
  • Week 11: Learning in the age of AI II
    • April 10 TBA with guest XYZ
    • April 11 📝  Individual progress feedback with the Professor (4/4-4/23).
  • Week 12: From class project to tech unicorn
    • April 16 Skylight with guest Michael Segal
    • 📝 SFE Deck: Your 5-slide deck is due by Wednesday 4/16 11:59pm.
    • April 17 Course Wrap + Final Presentations I
    • April 18 Course Wrap + Final Presentations II
  • Week 13: Final Project or First Startup Steps?
    • April 23 📝  Individual progress feedback with the Professor (4/4-4/23).
    • 📝 SFE Memo Draft 4: Final memo is due by Sunday 4/27 11:59pm.