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SFE Schedule

Below is the 2023 “Strategy for Entrepreneurs” course schedule.

INTRODUCTION

Week 1: Introduction to SFE I

September 7 What makes a startup idea promising?

Week 2: Introduction to SFE II

September 14 Simplisafe with guest Eleanor Laurans
September 15 Beam

MISSING VALUE: STRATEGY AS THEORY AND EVIDENCE

Week 3: Theorizing what the market has missed

September 20 Building your startup theory and starting your SFE memo.
September 21 Lyra
September 22 mPharma and Startups as Theories

Week 4: Testing if the market missed

📝 SFE Memo Draft 1: Complete the first draft by midnight 9/26.
September 28 Proactive For Her and Testing Strategy
📝 SFE Feedback 1: Complete online peer feedback by class on 9/29.
September 29 Strategy Feedback Workshop #1

MEASURING VALUE: THE STARTUP ECONOMICS OF EXPERIMENTATION

Week 5: Experimentation and startup economics

October 4 Ethena
October 5 Performance Indicator

Week 6: False positives, false negatives, and financial performance

October 11 Washio with guest Jordan Metzner
October 12 Framebridge

TESTING VALUE: GENERATING NEW SIGNALS

Week 7: Gathering data

October 18 [No Class session] Go Experiment!
October 19 [No Class session] Go Experiment!
October 20 [No Class session] Go Experiment!

Week 8: Are the signals you gathered informative? Do they influence others?

📝 SFE Memo Draft 2: Add experiment results to your memo by midnight 10/22.
📝 SFE Feedback 2: Complete online peer feedback by class on 10/26.
October 26 Strategy Feedback Workshop #2
October 27 The Bessemer Memos

DISCOVERING VALUE: HOW FOUNDERS LEARN

Week 9: The Wandering Entrepreneur

November 2 Rheaply with guest Garry Cooper
November 3 📝 Individual progress feedback with the Professor (11/3-11/17).

Week 10: Changes in the Cost of Experimentation

November 8 Foodology with guests Daniela Izquierdo and Juan Guillermo Azuero
November 9 📝 Individual progress feedback with the Professor (11/3-11/17).

Week 11: Testing When You Can’t Experiment

November 16 HeyJane with guests Kiki Freedman and Gabriela Santana Goldstein
November 17 📝 Individual progress feedback with the Professor (11/3-11/17).

Week 13: No Class

🦃🦃🦃 Thanksgiving Break 🦃🦃🦃

Week 14: Meet with students and structure project time.

📝 SFE Memo Draft 3: Updated memo & deck draft by midnight on Monday, 11/27.
📝 SFE Feedback 3: Complete online peer feedback by class on Thursday, 11/30.
November 29 Final Project Office Hours (Optional)
November 30 Strategy Feedback Workshop #3
December 1 Compass Pathways w/ Prof. Tiona Zuzul (TBC)

CONCLUSION

Week 15: “Demo” week

📝 SFE Memo & Deck 4: Your final memo & 5-slide deck are due by midnight 12/5.
December 6 Course Wrap + Final Presentations I
December 7 Course Wrap + Final Presentations II