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SFE Schedule

Below is the 2023 “Strategy for Entrepreneurs” course schedule.

INTRODUCTION

  • Week 1: Introduction to SFE I
    • September 7 What makes a startup idea promising?
  • Week 2: Introduction to SFE II

MISSING VALUE: STRATEGY AS THEORY AND EVIDENCE

  • Week 3: Theorizing what the market has missed
    • September 20 Building your startup theory and starting your SFE memo.
    • September 21 Lyra
    • September 22 mPharma and Startups as Theories
  • Week 4: Testing if the market missed
    • 📝 SFE Memo Draft 1: Complete the first draft by midnight 9/26.
    • September 28 Proactive For Her and Testing Strategy
    • 📝 SFE Feedback 1: Complete online peer feedback by class on 9/29.
    • September 29 Strategy Feedback Workshop #1

MEASURING VALUE: THE STARTUP ECONOMICS OF EXPERIMENTATION

  • Week 5: Experimentation and startup economics
    • October 4 Ethena
    • October 5 Performance Indicator
  • Week 6: False positives, false negatives, and financial performance

TESTING VALUE: GENERATING NEW SIGNALS

  • Week 7: Gathering data
    • October 18 [No Class session] Go Experiment!
    • October 19 [No Class session] Go Experiment!
    • October 20 [No Class session] Go Experiment!
  • Week 8: Are the signals you gathered informative? Do they influence others?
    • 📝 SFE Memo Draft 2: Add experiment results to your memo by midnight 10/22.
    • 📝 SFE Feedback 2: Complete online peer feedback by class on 10/26.
    • October 26 Strategy Feedback Workshop #2
    • October 27 The Bessemer Memos

DISCOVERING VALUE: HOW FOUNDERS LEARN

  • Week 9: The Wandering Entrepreneur
    • November 2 Rheaply with guest Garry Cooper
    • November 3 📝  Individual progress feedback with the Professor (11/3-11/17).
  • Week 10: Changes in the Cost of Experimentation
  • Week 11: Testing When You Can’t Experiment
  • Week 13: No Class
    • 🦃🦃🦃 Thanksgiving Break 🦃🦃🦃
  • Week 14: Meet with students and structure project time.
    • 📝 SFE Memo Draft 3: Updated memo & deck draft by midnight on Monday, 11/27.
    • 📝 SFE Feedback 3: Complete online peer feedback by class on Thursday, 11/30.
    • November 29 Final Project Office Hours (Optional)
    • November 30 Strategy Feedback Workshop #3
    • December 1 Compass Pathways w/ Prof. Tiona Zuzul (TBC)

CONCLUSION

Week 15: “Demo” week

  • 📝 SFE Memo & Deck 4: Your final memo & 5-slide deck are due by midnight 12/5.
  • December 6 Course Wrap + Final Presentations I
  • December 7 Course Wrap + Final Presentations II